Many businesses might want to hire sign installation services and use signage to help spread their messages and attract customers. According to a study by the Out of Home Advertising Association of America, 71% of responders said that digital signage creates a larger impact than online ads. But how often should you update your signage? Below are some tips to help you decide.

Frequency

If your target customers are likely to view your signage multiple times, you should consider changing your content more frequently. If a customer passes the same display multiple times, they may become bored with seeing the same message over and over. Try to switch your content up every few weeks or so. This will help keep things fresh and make sure that customers are engaged with your message.

Time-Sensitive Content

If you're advertising time-sensitive content, you should consider changing your content as soon as the date or offer changes. This is especially important if you're advertising a limited-time offer or a special event. If customers are not aware of the deadline and your content is outdated, they may not have a chance to take advantage of the offer.

Multiple Messages

If you're advertising multiple messages, it's a good idea to switch between each message. You don't want to overload customers with too much information, so try to stick to one message per week. This will ensure that customers have a chance to take in the information you're trying to convey. You can hire sign installation services to help you switch out your messages depending on the length of your ad campaign.

Long-Term Messages

If you're advertising long-term messages, you don't need to switch your content as frequently. You can keep a message on your signage for months at a time. This is especially helpful if you want to send out an important public service announcement or a message that you want people to remember. Sign installation services will help you understand which designs you can keep on your sign to capture attention.

Overall, it's important to consider how often you are updating your advertising. Different types of messages require different levels of frequency, so make sure you take the time to consider what duration works best for you and your message. To learn more about how to effectively use signage, contact our team at Custom Sign & Engineering Inc today!