Digital signage is an extremely effective way to advertise your product, service, or event. Using a digital sign in a public space is a great way to reach any target audience. What makes it so effective? Here are six ways digital signage is more effective than traditional advertising methods.

1. Digital Signage Can Reach a Broad Audience

Digital signage is an effective way to reach a large audience at once, for example, for sporting events and concerts. Digital signs can be placed in public locations where people from all walks of life are likely to see them as they go about their daily lives. This also makes digital signage great for reaching audiences across social media.

2. Digital Signage Captures Attention and Keeps it

How many times have you walked past a static sign without even turning your head? It happens all the time. Even if your audience sees your static signs, there's no reason for them to pay attention because nothing catches their eye.

Research shows that you'll pay attention to moving, flashing, or blinking images much longer than to a still image. Commercial digital signs pull viewers in by grabbing their attention and engaging them with the content on the screen (and hopefully your message).

3. Digital Signage is Multi-Sensory

Digital signage can make your customers feel like they are in the middle of an action movie or that they are at a sporting event because digital signs can use everything from video to graphics, captions, and more to convey the message you need.

4. Digital Signage is Interactive

Digital signage can engage your customers with exciting features like polls, trivia questions, live social media feeds, and more. This interactive approach makes digital signage stand out from traditional static signage because it encourages customers to interact with the sign rather than ignore the screen's content.

5. Digital Signage Brings Your Message to Life

Using motion graphics, animation, and video with your message makes your signs come alive with excitement and energy! Commercial digital signage helps you grab your audience's attention quickly, making it more likely that they will see what you want them to see.

6. Digital Signage Can be Easily Modified and/or Updated

You want your sign to reflect the most current information or promotional deal at all times. Digital signage allows you to update the content on the screen in seconds so that your message is always current, saving you time and money.

According to Mvix, digital displays can boost overall sales volumes by 31.8%. With its potential to capture and hold viewers' attention, digital signage has proven itself as a valuable marketing tool. Call us today for the best commercial digital signage solutions.