Digital signs are a solution for business owners, schools, churches, and other facilities to promote their services/products and create awareness. From 2019 through 2020, the digital signage market grew at an 8.9% compound annual rate. This is proof that they are effective. On top of this, there are other endless statistics to convince you to hire professional sign installation services, but here are the top five reasons why!

1. Versatile and Easy to Update

If you have different objectives for your business, digital signs are the best option. You can have any message personalized to suit your specific goal. Think of what you may need to boost. Sales? Services? Employment? Launching? A simple sign can display your custom message to potential customers.

Today’s business world involves many rapid changes and updates. That’s why you need a marketing strategy that is quick to bring up-to-date? You can change the displays simultaneously from a remote location. If you have different signs for multiple stores, you can control the message from one point. The technology allows retail stores to have various digital signage displaying ads.

2. Attention-Grabbing Market Tool

Another benefit of hiring digital sign installation services is that you get more attention from onlookers. When customers walk into your store or business, the first thing they will notice is the lively, animated sign. It will be easier to get the message without sitting through an entire ad like on the internet or TV.

Unlike static and traditional signage, digital signs can leverage motion. The displays randomly change direction and color, hence imploring responses from passersby. Digital signs installation services give you the ‘Power of Video’ advantage that static signage doesn’t.

3. Greater Retention Rates and Brand Awareness

The goal of in-store advertising is to convince customers and buyers to purchase before they leave the store. However, digital signs can come in handy when you need to inform customers of upcoming events, sales and offers, appearances, and so on.

A study showed that approximately one in five people who saw digital signage (billboards especially,) discussed it with other people. This chit-chat among viewers creates awareness and promotes your products or services.

4. Customer Satisfaction

Nobody likes to wait in line without knowing how much time it will take for their turn. Most people will look for another store, carry on with other errands, or just go home.

So, how will you use commercial sign installation services to your advantage? Digital signage can be used to keep customers busy/distract them, display waiting times, and inform them of forthcoming offers and discounts. As a famous quote says, “occupied time is better than unoccupied time.”

5. A Greener Earth

Are you aware that one sheet of A4 paper requires ten liters of water? Commercial digital signs are eco-friendly thanks to the innovative technology they use. Since they are energy-saving and efficient, they contribute to a greener environment.

Also, the materials are recyclable. When disposed of well, they can manufacture other signs or products, minimizing waste.

Where to Get Professional Sign Installation Services in Indiana

At least 70% of Americans admit to having seen a billboard or any digital signage in the past month. Out of the people who had seen a digital billboard, fifty-five percent said they could remember the exact message.

At Custom Sign and Engineering Inc., you will have access to all digital sign installation services at an affordable rate. Call them now and take your business a notch higher!