LED signs are an effective way to get the attention of potential customers. They're designed to promote your brand, products, and services. LED neon signs can come in a variety of shapes, sizes, and colors. With so many options, there's sure to be a design perfect for you. However, it can be daunting to figure out where to start. Here are some tips to help you start designing the perfect LED neon sign for your business.

1. Know Your Audience

A custom LED neon sign should target your audience or customers no matter where it is placed. It can be used in retail stores, restaurants, hotels, and all types of businesses. Knowing your audience's age, income, interests, and hobbies can help you design an effective sign specifically for your customers.

Custom neon signs can be designed for a wide variety of audiences or niches due to the variety of sizes, colors, and text available. However, you will want to conduct market research to help determine how you proceed with the design. Certain audiences will react better to certain messages and designs than will others. In general, the better you know your customers, the better you can design the sign to appeal to them. The effect of such signs can be substantial. According to Webinar Care, about 59% of those who see a digital sign want to know more about the product and service. This means that they're a great way to generate new leads for your business.

2. Convey Your Message Clearly

Your custom LED neon sign should have an effective design and message that motivates your customers to action. Therefore, your message needs to be clear and concise. The message you convey should capture the basis of your business by communicating your value proposition. This means that you'll want to portray what your business offers and why the customer should care about that offering.

3. Choose Your Shape, Color, and Text Wisely

Choosing the right color and text for your sign is crucial. Today's signs can use videos, animations, and messages. A bright color and interesting shape in a high traffic area will help you compete more effectively. The text should be easy to read and visible to customers. The design of the sign should grab the attention of customers as well. Normally, bright colors help the signage stand out. Colors like blue, orange, purple or pink provide an attractive sign when matched with the right graphics and text. However, it should also mirror the same colors that your brand uses. Further, don't make your sign too cluttered, as most signs are read on the go. These signs can be hung outside the business or mounted on the wall inside or outside.

Benefits of Custom LED Neon Signs

There are so many reasons to consider a custom LED neon sign over other signs. They come in a variety of shapes, sizes, and colors that allow them to be customized for your business. These vibrant signs are sure to make your business stand out and catch the eye of potential customers. Custom LED neon signs are also easy to maintain and last a long time. All of these factors combined make them a great investment.

With this in mind, consider getting a custom LED neon sign for your business. It's a cost-effective way of reaching customers. If you're thinking about a new custom LED neon sign, contact Custom Sign and Engineering, Inc. today.